The Rise of Studytube

Written by: Liew Yi Xuan (21-E1), Liew Shu Mei Jacynthe (21-O3), Leanne Soh (21-E6)

Designed by: Hao Rui (22-A4)


“4 hours – Study with me”, “10 hour productive study day” — Uploaded by creators across the world, coupled with aesthetically pleasing thumbnails, these are popular video titles that come up often on our YouTube feeds. 

The term “studytube” has only been around for a couple of years, but it has already gained much popularity, especially during the Covid-19 lockdown period. If you are not sure what Studytube is, a quick search on Youtube will present you with an array of beautifully-edited videos catered to – you guessed it – studying.

Essentially, it is a form of content creation on YouTube where people film themselves studying, giving advice on revision methods, et cetera. More than just entertainment, many creators – being students themselves – use these videos as a source of motivation too. 

In this article, we interviewed 2 such content creators to get different perspectives – from in front of the camera! 

Here’s an inside scoop from the creators of 2 such channels!

Why Studytube?

Rui, better known under the pseudonym of spudstudy, started her channel to motivate others in their studies. Her videos are filled with timelapses of her studying, as well as snippets of her daily life, and they have proven to be helpful to viewers through the myriad of positive comments left behind. 

Apart from the traction she gained on YouTube, Rui herself has gained much more from her channel. “Studytube allowed me to make friends and just meet people who make the same content as me! It also motivates me to study so that I have content to post,” commented the 17-year-old YouTuber. As with any other community, Studytube was able to bring people with similar interests together, creating many connections and friendships amongst these like-minded individuals. 

Since joining in 2018, spudstudy has grown tremendously, with a subscriber count of 121,000 now! Through the 4 years, Rui has not only learnt soft skills such as time management to juggle her Youtube channel and other commitments, but also technical skills such as liaising with different companies for various collaborations. 

The Other Side of The Coin

However, all good things come at a price. Studytube may have created a space for students all over the world to share their productivity tips and induce motivation. Yet, on the other hand, it may place additional pressure on Studytubers to keep up appearances and cause them to spiral into toxic productivity.

Toxic productivity is a mindset that manifests as the need to constantly work. It’s the overbearing pressure that says you can’t rest or take any downtime. Even when forced to rest, it’s difficult to turn your mind off and enjoy it—because you’d be too busy focusing on what else you “should” do.

A rising Singaporean Studytuber, hydrchloric, acknowledges that although Studytube has a multitude of benefits, it can also cause undesirable side effects if not managed well. She conceded that even though “having a study channel forces [creators] to study [in order] to continue setting good examples for their viewers [as an added incentive], this form of “stress” can be [harmful] if not in moderation”. 

While this is unfortunately the sad reality for many Studytubers, it does not mean Studytube should be discouraged!


Ultimately, Studytube does introduce many benefits to students seeking motivation. With a vast spread of study tips, methods and even aesthetics to pick from, most students can now easily find a style that resonates most with them, pushing them to work harder! 

However, it is critical to keep in mind that what works for others may not work for you, and there is no need to beat yourself up for not achieving the same results. Everyone works differently and at different paces too; remember to strike a balance between seeking motivation and comparing yourself too much to others. What is most important is that you use the information that has been made so much more readily available to you, to find the most effective way for you to study! 

Stay healthy, and all the best for your studies!

The writers of this article are also in this Studytube community, so do check us out via the links below! 

Jacynthe – 

Leanne – 

Yi Xuan – 

spudstudy – 

hydrchloric – 


Author: The Origin*

With great power comes great responsibility.

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